REMIRA Blog

While online retailers know their customers' purchase history in detail and can strengthen loyalty through targeted post-purchase communication, valuable information is often lost when shopping in bricks-and-mortar stores. As a result, a lot of potential remains untapped – unless retailers use innovative retargeting to turn in-store customers into responsive leads. Together with its partner warrify, REMIRA offers a solution, which uses interactive receipts and mobile wallet features to create additional digital touchpoints and thus promote long-term customer relationships.

Complex technologies can only be conveyed to a limited extent via visual presentations and digital meetings, as they are often unable to depict all of the functions and benefits. For brick-and-mortar retailers in particular, however, it is important to get a personal impression of the optimized shopping experience that innovative omnichannel tools create for customers. With a new showroom in the ambience of a modern pop-up store at its Dortmund headquarters, REMIRA enables retailers to try out its solutions for the digitalization of store processes live on site.

Customer expectations today are higher and more dynamic than ever. They switch flexibly between stationary and digital touchpoints and also expect retailers to provide a seamless omnichannel experience. However, although the relevant technologies and solutions have been discussed for some time, most companies are lagging behind when it comes to implementation. There is therefore an urgent need for action in order not to fall behind the industry pioneers. REMIRA sees five key areas that retailers should focus on in 2025 and shows how the right software partner can provide support.