Promotion planning for Black Friday: Tips for supply chain managers and material controllers
When it comes to replacing the broken dishwasher or outfitting the living room with modern furniture, many people immediately visit their trusted website to look for good deals. This is particularly worthwhile on Black Friday, when numerous retailers and online stores ignite a veritable barrage of bargains. Black Friday originally comes from the USA and is intended to herald the start of the Christmas business. For some years now, it has also been widespread in Europe, and especially on the Internet there are numerous offers on this last Friday in November as well as on the following "Cyber-Monday". It is therefore no wonder that many stores generate their highest sales of the year on this day.