Complex technologies can only be conveyed to a limited extent via visual presentations and digital meetings, as they are often unable to depict all of the functions and benefits. For brick-and-mortar retailers in particular, however, it is important to get a personal impression of the optimized shopping experience that innovative omnichannel tools create for customers. With a new showroom in the ambience of a modern pop-up store at its Dortmund headquarters, REMIRA enables retailers to try out its solutions for the digitalization of store processes live on site.
The new showroom at the headquarters of the Dortmund-based software provider REMIRA is located in the middle of the Phoenix West area. The convenient location near Dortmund Airport and the direct highway connection offer optimal accessibility for customers and interested parties. A live setup with various retail technologies awaits them on site, which they can test in practice together with the REMIRA experts.
Interactive customer experience thanks to omnichannel digital signage
The digital signage solution from REMIRA and its partner digimago, which uses interactive touchpoints to optimize the customer experience on the sales floor, will be on display. Large touchscreens display digital messages about products that automatically adapt to various situational parameters such as the weather and current stock levels. The REMIRA Retail Suite provides all the necessary product data and prices in real time. Meanwhile, the display offers various interaction options to learn more about the products shown, request fashion advice or complete the purchase directly: either via checkout in the store or by transferring the shopping cart to the retailer's web store via QR code scan with a smartphone.
Simplified store processes thanks to RFID
The use of RFID technologies will also be demonstrated on site: This is because the display stands have sensors that recognize the RFID tags of store items and retrieve the corresponding data from the REMIRA WWS. The appropriate images and product information then appear automatically on the touchscreen and customers can also choose whether they would like personal advice from a store employee or would like to purchase the product directly via the aforementioned channels. The same technology will also be demonstrated in conjunction with the REMIRA Checkout software: Here, the checkout counter acts as an RFID reading point, which not only automatically scans the items and transfers them to the checkout, but also removes them from the merchandise security system once payment has been made.
Personalized retargeting through interactive receipts and mobile wallet passes
Following on from the solutions in the checkout area, REMIRA and its partner warrify will also be showing how anonymous walk-in customers can be turned into contactable leads. The focus here is on a digital, interactive receipt. Instead of a printed receipt, a QR code is displayed at the checkout, which the customer can scan with their smartphone to call up the receipt in their browser. The retailer can integrate additional content such as discount coupons, special offers or personalized product recommendations into the receipt in addition to article items and payment data. The customer then has the choice of receiving the receipt by email or saving it in the mobile wallet, which - with the appropriate consent - offers further opportunities for personalized customer contact. This also includes location-based services via the mobile wallet, where the solution creates an anonymous buyer ID with the customer's consent and then automatically sends them push notifications with offers or discounts when they are in the vicinity of a store.
Optimal advice - exactly when it is needed
Interested parties can also test the functions of REMIRA Mobile Store Management in the showroom, which simplifies all processes in the store and is used in the cases mentioned, for example, when advice is required at the display. Employees then receive a notification via the mobile application as to which product is involved and are thus already on the subject when greeting the customer. In turn, customers receive support exactly when they need it, without being unnecessarily disturbed or having to look for a free employee if necessary. REMIRA Mobile Store Management also supports other omnichannel processes such as Click & Collect or Click & Reserve, as well as other store processes such as incoming goods, stock transfers or Endless Aisle. Another highlight is the mobile checkout process. Here, the customer can pay for their goods directly at the end of the consultation without having to go back to the stationary checkout. In combination with the joint solution from REMIRA and warrify, the QR code for the interactive receipt can also be displayed directly, which the customer can easily scan with their smartphone.
Overall, the REMIRA showroom focuses on the seamless interaction of the various tools in order to create a consistent customer journey for customers.
Would you like to experience the showroom in Dortmund live and test our systems? Make an appointment now!
