While online retailers know their customers' purchase history in detail and can strengthen loyalty through targeted post-purchase communication, valuable information is often lost when shopping in bricks-and-mortar stores. As a result, a lot of potential remains untapped – unless retailers use innovative retargeting to turn in-store customers into responsive leads. Together with its partner warrify, REMIRA offers a solution, which uses interactive receipts and mobile wallet features to create additional digital touchpoints and thus promote long-term customer relationships.
By linking its REMIRA POS checkout software with warrify's retargeting solutions, REMIRA opens up new opportunities for stationary retailers to address customers in a targeted manner after their purchase thanks to additional points of interaction that are otherwise not available in very anonymous offline retail. The centerpiece is a digital, interactive receipt that warrify generates based on live data from the REMIRA checkout solution. Instead of a printed receipt, a QR code is displayed at the checkout, which the customer can easily scan with their smartphone to call up the receipt in the browser. This not only contains the article items and payment data, but also offers the stationary retailer the opportunity to integrate additional content such as discount coupons, current special offers or personalized product recommendations – both for the stationary store and for redirecting the customer to an existing online store. In the latter case, for example, if the customer likes the shirt suggested to go with the trousers they have bought, they can click from the receipt to the retailer's online store and order the item online. That way, the receipt connects the stationary and digital sales worlds, offers high cross-selling potential and motivates customers to return to the store with vouchers. At the same time, paper and emissions are saved as the customer has the choice of having the receipt sent to them by email or alternatively saving it in their Apple or Google Wallet.
Personalized recommendations and discounts via the smartphone wallet
This opens up additional opportunities for personalized communication in after-sales: with the appropriate consent, this includes not only purchase-related product recommendations by email, but also location-based services via the mobile wallet. With the customer's consent, the solution creates an anonymized buyer ID and generates a branded passport for each retailer in which, among other things, all of the retailer's receipts are stored across all stores. If the customer is then in the vicinity of a store, they automatically receive a push notification with suitable offers or individual discounts on request. This allows retailers to offer a fully-fledged loyalty program without the effort of a conventional app, where customers do not have to register and still benefit from all the advantages.
The interface to warrify is available to users in the latest version of the REMIRA Commerce Suite and can go live in a very short time thanks to the out-of-the-box approach. Companies have the option of customizing the content and digital documents precisely to their requirements and wishes. They have access to an intuitive account environment in which they can customize the design and branding as well as the components of the receipt with just a few clicks.
Are you interested in an interactive after-sales solution? Contact us now, we will advise you free of charge and without obligation!
Photos: AntonHirschle/WACH.STUDIO
