REMIRA Blog

While online retailers know their customers' purchase history in detail and can strengthen loyalty through targeted post-purchase communication, valuable information is often lost when shopping in bricks-and-mortar stores. As a result, a lot of potential remains untapped – unless retailers use innovative retargeting to turn in-store customers into responsive leads. Together with its partner warrify, REMIRA offers a solution, which uses interactive receipts and mobile wallet features to create additional digital touchpoints and thus promote long-term customer relationships.

As of February 1, 2025, REMIRA, a provider of supply chain and omnichannel software solutions headquartered in Dortmund, Germany, welcomes Simon Hasenauer as a new member of the Austrian team. Hasenauer, an expert in customer loyalty, omnichannel and cloud-based business models in the retail context, will help to expand REMIRA's existing business and add further business areas as Managing Director based in Vienna.

Complex technologies can only be conveyed to a limited extent via visual presentations and digital meetings, as they are often unable to depict all of the functions and benefits. For brick-and-mortar retailers in particular, however, it is important to get a personal impression of the optimized shopping experience that innovative omnichannel tools create for customers. With a new showroom in the ambience of a modern pop-up store at its Dortmund headquarters, REMIRA enables retailers to try out its solutions for the digitalization of store processes live on site.

REMIRA has appointed finance expert Ralph Hartwig as its new CFO with effect from June 1, 2024. This completes the management team of the software provider, which was reorganized at the end of 2023 and consists of CEO Dirk Bingler, Mario Raatz (CSO), Dennis Dreibrodt (COO), Elena Peter (CTO Commerce) and Oliver Jenneskens (CTO Supply Chain). The focus is now on transforming the internationally active software company from a product to a platform provider for AI-based supply chain planning and unified commerce. In addition, the management team wants to further drive growth and company integration within the group. 

Effective planning is essential for companies to be able to adapt value chains to volatile markets. In supply chain management in particular, a cross-functional process is necessary to coordinate supply and demand and all parties involved. Supply chain planning, inventory management and other supply chain management functions are often planned and implemented independently of each other. Sales & Operations Planning and Integrated Business Planning have established themselves as planning approaches at this point. In this blog post, we will explain the differences, similarities and potential of the two approaches.

We are launching a series of YouTube videos, showcasing what our intuitive supply chain management app can do.

REMIRA is setting the course for future development of the company: On November 1, Dirk Bingler (48) will become the new CEO of the supply chain and omnichannel software expert headquartered in Dortmund. The previous CEO Stephan Unser (62) moves to the top of the REMIRA Advisory Board as Chairman, where he will support management in Germany and Italy in the further expansion of REMIRA.

REMIRA is further expanding its market position in Europe with two additional acquisitions in Italy. The companies Optisoft S.r.l. and Gea Soft S.r.l. are now part of REMIRA and expand the product range with their software solutions for travel management systems, customs administration, shift planning, quality control, production planning and streamlining of business processes.  

From 50 to 100: With three acquisitions at the beginning of the year, REMIRA has continued its expansion in Italy and doubled the number of employees in the country. The companies Proelia, IambOO and Giuneco are now part of REMIRA Italia. The supply chain and omnichannel commerce specialist, which was advised by Ernst & Young, is thus continuing its strategic growth and further expanding its market position.

Efficiency, structure and standardization of processes in the warehouse: The direction of travel for the fabric expert Hemmers Itex was clear. In 2020, the wholesale company from Nordhorn decided to introduce a warehouse management system to minimize warehouse throughput times and thereby improve delivery times. The choice fell on DILOS, the proven warehouse management system of the software provider REMIRA. By using the WMS, Hemmer Itex was able to improve delivery time and delivery quality by 40%, among other things, and halve the error rate in order picking.   

To ensure that there is no "fire" in the warehouse, the Gemeinschaft Feuerwehrfachhandel Deutschland (gfd®) has been relying on the REMIRA DILOS warehouse management system since March 2021. With the help of the software, gfd was able to map its multi-level logistics concept with picking and reserve warehouse. In addition, the picking process and resource planning were made more structured and transparent. 

A beacon against violence against women: On November 25, the PhoenixWERK shone in a rich shade of orange. The two main tenants Scheffler Helbich Architekten and REMIRA supply chain solutions had joined the "Orange Your City" campaign in Dortmund to draw attention to the high number of acts of violence against women.

Taking a stand: On Thursday, November 25, 2021, numerous buildings in Dortmund will once again be illuminated in a rich shade of orange, including the PhoenixWERK, REMIRA's main location. The background is serious: the numbers of violent acts against women continue to be at a high level. Many companies in Dortmund are joining the campaign to send a signal against psychological and physical violence against women.

When it comes to replacing the broken dishwasher or outfitting the living room with modern furniture, many people immediately visit their trusted website to look for good deals. This is particularly worthwhile on Black Friday, when numerous retailers and online stores ignite a veritable barrage of bargains. Black Friday originally comes from the USA and is intended to herald the start of the Christmas business. For some years now, it has also been widespread in Europe, and especially on the Internet there are numerous offers on this last Friday in November as well as on the following "Cyber-Monday". It is therefore no wonder that many stores generate their highest sales of the year on this day.