REMIRA Blog

Customer expectations today are higher and more dynamic than ever. They switch flexibly between stationary and digital touchpoints and also expect retailers to provide a seamless omnichannel experience. However, although the relevant technologies and solutions have been discussed for some time, most companies are lagging behind when it comes to implementation. There is therefore an urgent need for action in order not to fall behind the industry pioneers. REMIRA sees five key areas that retailers should focus on in 2025 and shows how the right software partner can provide support.

After the sneaker and streetwear retailer ONYGO was on the verge of going out of business last fall, the takeover by former Görtz CEO Frank Revermann in spring brought about a positive turnaround. The new owner was able to save 19 stores of the former Deichmann subsidiary and has been running the clothing chain under its previous name since March 1, 2024. The particular challenge was to introduce a new merchandise management solution and equip all stores with new checkout systems in just five weeks. What seemed almost impossible in such a short space of time in terms of data transfer, store equipment, employee training and go-live was successfully achieved by ONYGO with the support of Dortmund-based software provider REMIRA.

Pier14, the specialist for premium brands on the Baltic coast, is expanding its omnichannel strategy and continues to rely on the support of REMIRA. The new store on Usedom not only impresses with the fashion, lifestyle and indulgence concept typical of Pier14, but also with a special technological upgrade. This is because the REMIRA omnichannel tools are linked to digimago's digital signage solutions for the first time on site. As a result, customers now encounter interactive touchscreens on the sales floor, which significantly enhance the experience and add new possibilities to the consultation process.

With around 50,000 items and five stationary stores, of which the location in Mühlheim-Kärlich alone covers more than 4,000 square meters, INTERSPORT KRUMHOLZ is one of the largest retailers in the German INTERSPORT network. To digitalize and simplify its store processes, the sporting goods retailer decided to introduce the REMIRA INSTORE app in mid-2019. This was accompanied by the goal of increasing the consulting capacity on the sales floor, reducing waiting times for customers and making processes faster, more efficient and more cost-effective. As a result, customers benefit from a significantly optimized shopping experience and employees can carry out all services - from stock queries to the checkout process - directly on the sales floor.

Easier handling in the back office and in service: The Astorga Group, manufacturer of traffic signs and vehicle license plates, relies on a combination of merchandise management, cash register and payment from software provider REMIRA. Autoschilder Hannover GmbH & Co. KG, Genthiner Autoschilder GmbH and Astorga Fritz Lange GmbH & Co. KG have now completed the changeover to REMIRA Payment at more than 75 locations.